Turning brand strategy into spaces people remember.
Mall seasons, tourism activations, trade show stands and brand pavilions across the Gulf, from first concept to the day the doors open.
- Status
- Available · freelance + full-time
- Role
- Design Director
- Base
- Dubai, UAE
- Experience
- 20+ years
- Mode
- Brief → concept → build
- Objective
- Make brands walkable
My work
Clients
From the portfolioTelemetry
Behance, Oct 2026Contact
Channel openI'm open to freelance projects and full-time roles. The quickest way to reach me is the message box below.
Ramadan & Eid Decor
Gold laser-cut lattice pavilions, lanterns and arches for Ramadan and Eid, lit from within and set into the mall's themed courts.
Behance ↗- Venue
- Ibn Battuta Mall
- Type
- Seasonal installation
- Images
- 16
A-02Summer Events and ActivationsOpen →
Summer Events and Activations
A multi-zone mall stand covering AlUla, Aseer, the Red Sea and an esports corner, with a bubbling aquarium wall and a branded welcome counter.
Behance ↗- Venue
- Saudi Tourism Authority
- Type
- Tourism activation
- Images
- 10
A-03Experience Abu Dhabi RoadshowOpen →
Experience Abu Dhabi Roadshow
A summer set with a race-car simulator, submarine, surf wave and Summer Pass doors, followed by a winter set built around Al Ain Oasis.
- Venue
- Abu Dhabi tourism
- Type
- Tourism roadshow
- Images
- 7
A-04Winter Festive MarketOpen →
Winter Festive Market
A winter market on the creek with timber chalets, a giant lit tree, Santa's Grotto, a light-up reindeer and snowman, and lawn seating.
- Venue
- Dubai Festival City
- Type
- Seasonal market
- Images
- 10
A-05Chinese Golden WeekOpen →
Chinese Golden Week
A pagoda pavilion with red maple trees, gold coins and a carved lattice fence, set beside the Dubai Mall waterfall.
- Venue
- The Dubai Mall
- Type
- Seasonal installation
- Images
- 7
A-06Eid Al EtihadOpen →
Eid Al Etihad
A UAE National Day activity court in terracotta-orange panels, with easels, carrom and horse-race tables and displays of traditional instruments.
Behance ↗- Venue
- Ibn Battuta Mall
- Type
- Seasonal installation
- Images
- 7
A-07MDLBEAST RoadshowOpen →
MDLBEAST Roadshow
A black promo truck with an open DJ stage, fold-out deck and boarding steps, wrapped in Winter is Alive graphics.
Behance ↗- Venue
- Dubai
- Type
- Roadshow truck
- Images
- 4
A-08Eid Al Adha GamingOpen →
Eid Al Adha Gaming
VERSUS 2.0, a steel-and-mesh gaming pavilion with neon edges, a giant controller, arcade cabinets and a racing seat.
Behance ↗- Venue
- Ibn Battuta Mall
- Type
- Gaming pavilion
- Images
- 8
A-09AstroLab 2.0Open →
AstroLab 2.0
A space-themed learning stand with orbit rings overhead, a galaxy floor, rocket and astronaut props, and hands-on workshops.
Behance ↗- Venue
- Ibn Battuta Mall
- Type
- Kids learning stand
- Images
- 5
A-10Festive DecorOpen →
Festive Decor
A pastel gingerbread house guarded by two nutcrackers, with a wavy floor, picket-fence seating and a Santa throne.
- Venue
- Circle Mall
- Type
- Festive installation
- Images
- 5
A-11Chinese New YearOpen →
Chinese New Year
A pagoda-style gate under a giant cherry-blossom tree, hung with wish tags, gold coins, lanterns and Chinese knots.
- Venue
- Dubai Marina Mall
- Type
- Seasonal installation
- Images
- 3
A-12YouTube ActivationOpen →
YouTube Activation
A red rounded-rectangle play-button structure with a video wall, a counter and a wood-floor stage.
- Venue
- VIDXB
- Type
- Brand activation
- Images
- 1
A-13Epson RoadshowOpen →
Epson Roadshow
A shipping container opened into a home-cinema stand, with a stadium mural, projector screen, recliners and football bean bags.
- Venue
- Pop-up container
- Type
- Roadshow stand
- Images
- 7
A-01Ramadan & Eid DecorOpen →