Turning brand strategy into spaces people remember.
Mall seasons, tourism activations, trade show stands and brand pavilions across the Gulf, from first concept to the day the doors open.
- Status
- Available · freelance + full-time
- Role
- Design Director
- Base
- Dubai, UAE
- Experience
- 20+ years
- Mode
- Brief → concept → build
- Objective
- Make brands walkable
Selected work
A-01 · CASE FILERamadan & Eid Decor
Gold laser-cut lattice pavilions, lanterns and arches for Ramadan and Eid, lit from within and set into the mall's themed courts.
Open file → 16 images
A-02 · CASE FILESummer Events and Activations
A multi-zone mall stand covering AlUla, Aseer, the Red Sea and an esports corner, with a bubbling aquarium wall and a branded welcome counter.
Open file → 10 images
A-03 · CASE FILEExperience Abu Dhabi Roadshow
A summer set with a race-car simulator, submarine, surf wave and Summer Pass doors, followed by a winter set built around Al Ain Oasis.
Open file → 7 images
A-04 · CASE FILEWinter Festive Market
A winter market on the creek with timber chalets, a giant lit tree, Santa's Grotto, a light-up reindeer and snowman, and lawn seating.
Open file → 10 images
A-05 · CASE FILEChinese Golden Week
A pagoda pavilion with red maple trees, gold coins and a carved lattice fence, set beside the Dubai Mall waterfall.
Open file → 7 images
A-06 · CASE FILEEid Al Etihad
A UAE National Day activity court in terracotta-orange panels, with easels, carrom and horse-race tables and displays of traditional instruments.
Open file → 7 images
A-07 · CASE FILEMDLBEAST Roadshow
A black promo truck with an open DJ stage, fold-out deck and boarding steps, wrapped in Winter is Alive graphics.
Open file → 4 images
A-08 · CASE FILEEid Al Adha Gaming
VERSUS 2.0, a steel-and-mesh gaming pavilion with neon edges, a giant controller, arcade cabinets and a racing seat.
Open file → 8 images
A-09 · CASE FILEAstroLab 2.0
A space-themed learning stand with orbit rings overhead, a galaxy floor, rocket and astronaut props, and hands-on workshops.
Open file → 5 images
A-10 · CASE FILEFestive Decor
A pastel gingerbread house guarded by two nutcrackers, with a wavy floor, picket-fence seating and a Santa throne.
Open file → 5 images
A-11 · CASE FILEChinese New Year
A pagoda-style gate under a giant cherry-blossom tree, hung with wish tags, gold coins, lanterns and Chinese knots.
Open file → 3 images
A-12 · CASE FILEYouTube Activation
A red rounded-rectangle play-button structure with a video wall, a counter and a wood-floor stage.
Open file → 1 image
A-13 · CASE FILEEpson Roadshow
A shipping container opened into a home-cinema stand, with a stadium mural, projector screen, recliners and football bean bags.
Open file → 7 images- A-01Ramadan & Eid DecorIbn Battuta Mall→
- A-02Summer Events and ActivationsSaudi Tourism Authority→
- A-03Experience Abu Dhabi RoadshowAbu Dhabi tourism→
- A-04Winter Festive MarketDubai Festival City→
- A-05Chinese Golden WeekThe Dubai Mall→
- A-06Eid Al EtihadIbn Battuta Mall→
- A-07MDLBEAST RoadshowDubai→
- A-08Eid Al Adha GamingIbn Battuta Mall→
- A-09AstroLab 2.0Ibn Battuta Mall→
- A-10Festive DecorCircle Mall→
- A-11Chinese New YearDubai Marina Mall→
- A-12YouTube ActivationVIDXB→
- A-13Epson RoadshowPop-up container→
Venues and clients
From the portfolioArchive
All on Behance ↗Method
Through discipline and designOne director from the first sketch to the final install.
Art direction
Concept, theme and visual language for events, seasons and campaigns.
Spatial design
Stands and installations planned as real spaces, with circulation, scale and materials resolved early.
3D modelling
Detailed visuals that let clients walk through an idea and approve it before anything is built.
Delivery
Photographed on site, in real malls and venues, with the finished build matching the render.
Telemetry
Behance, Oct 2026Contact
Channel openI'm open to freelance projects and full-time roles. The quickest way to reach me is the message box below, or mail@ziyadpa.com.
Ramadan & Eid Decor
Gold laser-cut lattice pavilions, lanterns and arches for Ramadan and Eid, lit from within and set into the mall's themed courts.
Behance ↗- Venue
- Ibn Battuta Mall
- Type
- Seasonal installation
- Images
- 16
A-02Summer Events and ActivationsOpen →
Summer Events and Activations
A multi-zone mall stand covering AlUla, Aseer, the Red Sea and an esports corner, with a bubbling aquarium wall and a branded welcome counter.
Behance ↗- Venue
- Saudi Tourism Authority
- Type
- Tourism activation
- Images
- 10
A-03Experience Abu Dhabi RoadshowOpen →
Experience Abu Dhabi Roadshow
A summer set with a race-car simulator, submarine, surf wave and Summer Pass doors, followed by a winter set built around Al Ain Oasis.
- Venue
- Abu Dhabi tourism
- Type
- Tourism roadshow
- Images
- 7
A-04Winter Festive MarketOpen →
Winter Festive Market
A winter market on the creek with timber chalets, a giant lit tree, Santa's Grotto, a light-up reindeer and snowman, and lawn seating.
- Venue
- Dubai Festival City
- Type
- Seasonal market
- Images
- 10
A-05Chinese Golden WeekOpen →
Chinese Golden Week
A pagoda pavilion with red maple trees, gold coins and a carved lattice fence, set beside the Dubai Mall waterfall.
- Venue
- The Dubai Mall
- Type
- Seasonal installation
- Images
- 7
A-06Eid Al EtihadOpen →
Eid Al Etihad
A UAE National Day activity court in terracotta-orange panels, with easels, carrom and horse-race tables and displays of traditional instruments.
Behance ↗- Venue
- Ibn Battuta Mall
- Type
- Seasonal installation
- Images
- 7
A-07MDLBEAST RoadshowOpen →
MDLBEAST Roadshow
A black promo truck with an open DJ stage, fold-out deck and boarding steps, wrapped in Winter is Alive graphics.
Behance ↗- Venue
- Dubai
- Type
- Roadshow truck
- Images
- 4
A-08Eid Al Adha GamingOpen →
Eid Al Adha Gaming
VERSUS 2.0, a steel-and-mesh gaming pavilion with neon edges, a giant controller, arcade cabinets and a racing seat.
Behance ↗- Venue
- Ibn Battuta Mall
- Type
- Gaming pavilion
- Images
- 8
A-09AstroLab 2.0Open →
AstroLab 2.0
A space-themed learning stand with orbit rings overhead, a galaxy floor, rocket and astronaut props, and hands-on workshops.
Behance ↗- Venue
- Ibn Battuta Mall
- Type
- Kids learning stand
- Images
- 5
A-10Festive DecorOpen →
Festive Decor
A pastel gingerbread house guarded by two nutcrackers, with a wavy floor, picket-fence seating and a Santa throne.
- Venue
- Circle Mall
- Type
- Festive installation
- Images
- 5
A-11Chinese New YearOpen →
Chinese New Year
A pagoda-style gate under a giant cherry-blossom tree, hung with wish tags, gold coins, lanterns and Chinese knots.
- Venue
- Dubai Marina Mall
- Type
- Seasonal installation
- Images
- 3
A-12YouTube ActivationOpen →
YouTube Activation
A red rounded-rectangle play-button structure with a video wall, a counter and a wood-floor stage.
- Venue
- VIDXB
- Type
- Brand activation
- Images
- 1
A-13Epson RoadshowOpen →
Epson Roadshow
A shipping container opened into a home-cinema stand, with a stadium mural, projector screen, recliners and football bean bags.
- Venue
- Pop-up container
- Type
- Roadshow stand
- Images
- 7
A-01Ramadan & Eid DecorOpen →